It is a fact that human behavior plays a crucial role in UX/UI design, influencing how users interact with digital products and services. Designers who align their strategies with human perception and cognition can create intuitive and user-friendly experiences.

With over 7 billion people on Earth, it easy to assume that we understand how humans interact across various levels of society.
Human-centric design likely began gaining traction in the 1990s, when its early adoption started. Initially, the core architecture of UX/UI design was defined by established principles and standards. These included elements like typography, alignment, kerning, user journey mapping, wireframing, and prototyping.

The Benefits of following human behavior,

Perception is how users see and understand the world around them. It depends on their past experiences, current mood, and the context of their interaction with a product or service. Perception and cognition greatly affect user behavior in UI/UX design. For instance, how users perceive a product or service impacts their ability to use it. If the design isn't clear or intuitive, users might struggle to understand it, leading to frustration and potential abandonment.

How to increase user satisfaction and engagement?

As simple as that, The UX designers should understand the influence of perception on user behavior it will lead to create product and services more user-friendly and enjoyable in return it can benefit the businesses and organizations.

Without further ado, let’s get dig in.

Useful tips for using perceptions in UI/UX design:

Use simple and clear language: Users should understand information without having to reread it.                                                   

Use helpful instructions: Users should be able to find the information they need to use a product or service easily.                          

Use simple designs: The design of a product or service should be easy to understand and use.

Use color, Typography, and imagery: Color, fonts, and images can establish a visual order, guiding users to key information.

Product testing: Once you have a design, test it with users and get their feedback. This will help you to identify any problems with the design and to improve it.

Since we gave you a quick tips about perceptions and cognition, now let’s have a quick look at human behavior!

#1 Speaking of impatience – Humans don’t read they scan 

A study by NNGroup on web page reading habits surprising findings that People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word

I’d elaborate on this. As a designer, once you understand that the average user spends less than a minute on your webpage some could go as low as 15 seconds. To place your hook on users you can do one of the two things:                         

1- Effectively position & highlight the most important information to prevent them from missing it due to impatience. 

OR

2- Deliver a design process that captivates users within the first 5 seconds, leaving them eager for more of what your web page offers.

#2 Speaking about adaptability – Humans don’t like change

Designers are strange creatures who try to design strange things for strange people who resist change. How strange is that? There's a painful fact peculiar to humans we've got to accept. People find it difficult to accept changes or adapt to one

Here is a hard truth about humans that we have to accept. Humans don’t like a new change and struggle to accept and adapt to a new change unless it’s the only option or forced upon us. The thing you need to know always make your design familiar to them to lead more users on, and be careful not to push them away, Because it will drive people to find a similar and easier service or product that yours. Heres to thing you need to follow:

1- Use a design system: to ensures consistency throughout an application which makes users learn, adapt, Which helps establish your brand image and user experience.

2- follow what works: You don’t have to bring something utterly new, It’s very risky. For example, , there is a reason why most mobile apps have the navigation tab at the bottom of the screen as it is the closest to the thumbs.

#3 What happened to instructions – Oh yes! They just assume

Humans Don't like instructions, They prefer learning from their mistakes than reading product documentation, specially when they are super long, It’s like when reading Terms & Conditions, No one does that yes?

Always keep this on your mind, you have to make the effort to ensure that your design flow, clear and as obvious as possible. Ok then your asking how to meet humans satisfaction if they don’t like to read nor looking for instruction? In most cases we still can force them to understand with variant ways such as:

• Use graphical illustrations, Just like manuals that comes with the devices.
• Use images & Short videos, Images can say a lot and more enjoyable.
• Use your onboarding, This will give the user a big hint of what you are and what service or product are you providing.