Digital Marketing & Media Buying Specialist

We are looking for a Full Time Digital Marketing & Media Buying Specialist.

We are seeking a results-driven Digital Marketing & Media Buying Specialist to lead, execute, and optimize our paid advertising campaigns across social, search, and mobile channels. In this role, you will own our ad spend, manage paid social campaigns, drive mobile app acquisition, and continuously analyze performance data to maximize ROI and fuel business growth.
 

Location:

Amman, Jordan or Damascus, Syria.

What We Need:

• Strategic mindset
• Data-driven decision making
• Independent ownership
• Someone who can understand analytics reports and interpret results.
   

What We Do NOT Need:

• Pure social media manager
• Graphic designer as marketer
• Influencer marketing background
• Vanity-metric focused marketer

Main Responsibilities:

• Campaign Strategy & Execution: Plan, build, and optimize performance marketing campaigns across Meta (Facebook & Instagram), Google Ads, TikTok, Snapchat, and LinkedIn.
• Media Buying & Budget Allocation: Strategically manage advertising budgets across platforms, adjusting bids and spend allocations based on real-time performance and CAC/CPA targets.
• App Acquisition & Tracking: Oversee app install campaigns, tracking user acquisition, Cost Per Install (CPI), retention rates, and Lifetime Value (LTV) to fuel sustainable app growth.
• Performance Analysis & Optimization: Monitor core metrics (CTR, CPC, CPA, ROAS) and run continuous A/B tests on audience segments, creative assets, and landing pages.
• Reporting & Data Insights: Build clear, data-driven performance reports that translate analytics into actionable recommendations for future campaign strategy.
• Cross-Functional Collaboration: Partner closely with creative teams, copywriters, and designers to produce high-converting ad creative and cohesive messaging.

Other Responsibilities:

• Conduct thorough market research to identify potential clients and business opportunities.
• Build and maintain strong relationships with clients to understand their needs and provide tailored solutions.
• Present and demonstrate Coders’ services to potential clients effectively.
• Collaborate with internal teams to ensure smooth onboarding and project handover.
• Stay updated on industry trends, competitor activities, and market demands.
• Prepare and deliver regular reports on activities, pipeline, and outcomes.
• Analyze marketing data and performance metrics to optimize campaigns and achieve marketing goals.
• Coordinate with designers, content creators, and other team members to execute marketing projects.
• Plan and execute events, webinars, or other promotional activities to engage with target audiences.
• Monitor competitors’ marketing activities and identify opportunities for differentiation.

Requirements:

• A bachelor’s degree in Business Administration, Marketing or a related discipline (Mandatory).
• English proficiency is a must. Strong English communication skills is mandatory.
• Minimum of 1 year of experience in marketing or sales in the tech or software development industry.
• Proven track record of achieving targets.
• Ability to use Google Analytics or any other analytics tool.
• Strong understanding of technology solutions, software development, or related fields.
• Excellent communication, negotiation, and presentation skills.
• Knowledge of the Saudi and GCC markets, with relevant experience in those regions.
• Self-motivated with a results-oriented mindset.